We were looking for a way to celebrate the modern Indian bride. While our bridal collections were flying off the shelves, we wanted to create a platform that acknowledged the awe-inspiring transformation that the modern Indian bride has undergone. From being shy and barely visible to the confident, outspoken woman that she is today, we’ve had a front-row seat to how women in India are claiming their space. We want to celebrate the modern Indian woman and cheer her on. Thus, was born The Koskii Super Bride contest.
The contest is meant to be a celebration of the individuality of the modern bride and provides brides-to-be with a platform for self-expression. According to our CEO and the brain behind the contest, Umar Akhter, “Every woman is beautiful as she is. The Koskii SuperBride contest was conceptualized to celebrate the individuality of the bride-to-be by creating a platform for her to go beyond superficial external layers of beauty such as height, weight, skin color, fashionable, etc. and express her inner self.”
Contest Format: While the precise format changes with every edition, for the most part, the contest requires brides-to-be to register themselves. They then choose an avatar that best represents them from a range that includes, Sporty, Power, Explorer, Artsy and Activist brides. What ensues next is a pitched battle one bride against another as they defend their avatars. These sub-contests use a point-based system that results in eliminations until only the contest finalists remain. In a Grand Finale with judges and the works, the finalists battle it out for the winning crown.
Koskii SuperBride Season 1
The first edition of the Koskii Super Bride contest was held in (Month) 2017. The contest attracted over 200 participants. From a series of online events, ten finalists were shortlisted who battled it out in the Grand Finale that was held at the Royal Orchid Hotel in Bangalore.
The top 10 finalists were:
JYOTI DANWAL, HR Professional
MONIKA MP, Clinical process associate
RUBY SINGH, IT Professional
APARNA AJAYAN – Architect
SHWETA DHAWAN – IT Professional
ZAINAB SHERIFF – Planning analyst
ARATI PUNDIKAR – IT Professional
LALITHYA CHOWDHARY – Student
RADHIKA GODIYAL– IT Professional
And the Super Bride winner, NAILA NOUSHIN, Data Analyst
The first Super Bride contest was organized in association with Royal Orchid (Hospitality Partners), Nikhaar Jewellers (Jewellery Partner), Brandvak (Brand Consultant), 93.5 RedFM (Radio Partners), Tiramisu (Digital Consultant), Aliyeh Rizvi (Creative Director), Lucky Malhotra (Celebrity Photographer), Kulsum Parvez (Makeup Expert), and Sucheta Mittra (Style Director).
The winner walked away with prizes including a bridal trousseau, a honeymoon package and lots of vouchers. The chief guest for the finale was Ashwini Punith Rajkumar.
See videos and highlights from the first edition of the Koskii Super Bride contest here.
Koskii SuperBride Season 2
The second edition of the Koskii Super Bride contest was held in October 2019. Nearly 700 aspiring brides-to-be registered to participate. The sub-contests included the contestants creating a creative TikTok video that helped to showcase their versatility. The Top 32 Super Brides battled it out in the Grand Finale, held at Phoenix MarketCity Mall.
The Grand Finale included the last three rounds of judging, a fashion show choreographed by Bangalore’s very own fashion guru, Prasad Bidapa—which included Miss India Divas walking the ramp with the Super Bride finalists—and the crowning of the winners.
The Top 10 of the second edition of the Koskii Super Bride contest were:
And the Super Bride winner, Makia Banoo, Chartered Accountant
Makia Banoo is a 25 year old Chartered Accountant who is getting married to Faizan Hadfa at the end of the year. She loves dressing, dancing and public speaking which is why she sees herself as the Sporty Bride. Her confidence, sense of style, and presence put her ahead of the nearly 700 brides-to-be who registered for this contest.
As we bring the curtain down on this contest, we want to thank each girl who signed up to be part of the contest and especially those who journeyed some distance with us. Each of the girls brought their own brand of sunshine to this contest. Their response has been overwhelming and has warmed the cockles of our collective hearts. It was an utter joy to meet the girls and spend time with them. They are all winners. We wish them every success! Dream big, girls! You deserve the best and only the best.
The Miss India Diva's who were a part of this contest were:
Miss Universe India 2018
Miss India World 2018
Miss India Runner-Up 2018
Miss United Continents 2016
Miss India First Runner Up 2016
Judges for the Grand Finale were: Lucky Malhotra, Ritu Mehta, Ridhi Shah and Kulsum Parvez.
The second Super Bride contest was organized in association with Phoenix MarketCity (Venue Partners), Times Of India (Media Partner), 95 Radio Mirchi (Radio Partners), Prasad Bidapa Associates (Event partners) Lucky Malhotra (Celebrity Photographer), and Kulsum Parvez (Makeup Expert).
See videos and highlights from the second edition of the Koskii Super Bride contest here.